Four stages. Applied consistently, adjusted honestly.
Every engagement, regardless of service mix, follows this structure so you always know what stage you're in and what happens next.
Audit
We start every engagement, new client or existing account takeover, with a full audit of tracking, account structure, and current performance. This typically takes one to two weeks.
- Conversion tracking and analytics review
- Account structure and historical performance review
- Competitive and market position review
- Findings summary presented in plain language
Strategy
Audit findings become a prioritized roadmap tied to your specific goals and budget, sequenced by expected impact rather than by what's easiest to execute first.
- Goals and success metrics defined together
- Channel and budget allocation recommendations
- 90-day and longer-term roadmap
- Stakeholder review and sign-off
Execution
Campaigns, content, and creative are built and launched on a defined cadence, with clear ownership and timelines communicated up front.
- Campaign and content production
- QA and compliance review before launch
- Coordinated launch across channels
- Regular check-ins during ramp-up
Optimize
Performance is reviewed on a monthly cadence at minimum, with budget and tactics adjusted based on what the data shows rather than a fixed schedule.
- Monthly performance reporting and review
- Budget reallocation toward what's working
- Ongoing testing roadmap
- Quarterly strategic reassessment