We think tracking discipline is a growth strategy.
Most agencies lead with creative or media spend. We lead with measurement, then build everything else on top of it.
Built by media buyers who got tired of unreliable data.
Interesting People Advertising and Marketing Agency, Inc. was formed around a recurring observation from client account audits: campaigns were frequently judged against tracking that didn't reflect what was actually happening. Duplicate conversions, missing server-side events, and mismatched attribution windows were quietly steering budget in the wrong direction.
We built our process around fixing that first. Every engagement starts with an honest look at what your current data is actually telling you, before we recommend a single dollar of additional spend or a new content calendar.
What that means for you
- Recommendations are grounded in your actual account data, not industry averages.
- Reporting is built to be read by you, not just by us.
- You keep ownership of every account and every dataset, always.
What guides how we work.
Transparency
Plain-language reporting and honest answers, including when something isn't working.
Accountability
You always own your accounts, your data, and the final call on strategy.
Craft
Strategy and execution held to a professional standard, not a template.
Partnership
We work alongside your team, not around it.
Specialist teams, coordinated around your account.
Paid Media
Search, social, and shopping campaign strategists.
SEO & Content
Technical SEO and editorial specialists.
Creative
Design, video, and landing page production.
Analytics
Tracking implementation and performance reporting.
Want to see how we'd approach your account?
Start with a free marketing audit, no obligation.