What Google Ads Landing Page Policies Actually Require
Landing page policy violations are one of the most common causes of account disapprovals. A practical look at what reviewers check for.
Published 2026-05-18
Landing page policy issues are a frequent cause of ad disapprovals and account-level restrictions, and many of the fixes are more straightforward than advertisers expect.
Reviewers generally check that the page is fully functional, matches the ad's claims, discloses business information clearly, and doesn't ask for more personal information than the transaction requires. Pages built to look legitimate but lacking real contact information or clear terms are a common flag.
Building compliance in from the start, rather than reacting to a disapproval, keeps campaigns running consistently and protects account standing over time.
More from the blog
Why We Fix Tracking Before Increasing Ad Spend
Scaling spend on top of broken conversion tracking amplifies bad decisions. Here's the order of operations we follow with every new account.
Local MarketingThe Listings Audit We Run for Every Local Client
Inconsistent business information across directories quietly undermines local search visibility. Here's what we check first.